The start of a new decade will bring fresh ideas, exciting content developments and important industry discussions, but what can we expect to see during 2020?
We’ve been busy gathering insight to give you the best possible head start with planning your marketing strategy for the new year with our top six trend predictions…
Trend 1: Customer experience is king
Next year, customer experience will be more important than ever. Marketing priorities saw a huge shift in 2019 as brands moved towards providing a fantastic customer experience (CX), instead of just focusing on sales.
In the digital world we now live in, customers are no longer passive. They have the ability to sense check everything you put out there and hold businesses accountable for false claims or faulty products.
You’ll need to consider CX in every aspect of your marketing strategy for 2020 and ensure at the very least, your customers have access to an easy mobile experience with your website, up-to-date technology and a consistent brand image.
Trend 2: Insight driven marketing
When planning your marketing strategy for 2020, you’ll want to know what’s been working and what hasn’t. This is where the use of analytics and insight driven marketing will come into play. It’s a trend that’s only going to get stronger over the next 12 months, which is understandable when you’re basing decisions on proven successes to help drive business performance.
Trend 3: Visual content
Due to the change in ways we consume our information, from smaller screens to third-party apps, there has been a shift in preferences for how we consume content.
Research has shown audiences prefer visual content to plain text, and when our brain can process visuals 60,000 faster than just text it’s easy to see why. Next year will bring a lot more data visualisation, infographics and videos as content.
Trend 4: SERP Position Zero
Following the steady rise in mobile and voice search, audiences are changing the way they use search engines. The primary goal for a business has also shifted away from being number one in a SERP, to instead being at “position zero”.
Also known as a Featured Snippet, this on-SERP information is a highly coveted top spot as it’s often the only thing a searcher will view. Investing in your SEO for 2020 will help you on the way to achieving this position.
Trend 5: Hyper-personalisation
Improvements in technology such as AI, audience insights from social media and data collection have made it easier to hyper-personalise communication with customers. It’s a simple yet effective way to forge a real connection between a brand and target market and it’s a trend we’re likely to see a lot more of.
Trend 6: Customer advocacy
Did you know it costs five times as much to attract a new customer as it does to keep an existing one? Next year, investing in customer retention in your marketing will be a growing trend.
Loyal customers can also become brand ambassadors, helping to increase the reputation and awareness of your brand for free. What’s not to like about that?
So there we have our top six marketing trends for 2020! We hope this has been helpful and if you’d like to know more about any of these trends, feel free to get in touch with us!
