The beginning of January means the start of a new design and digital strategy. To help you plan your next 12 months, we’ve been busy researching our top seven upcoming design trends you should be aware of…
Trend 1: Unique motion design and animations
Whether you plan to feature them on your website, app or social posts, motion design will be one of the main trends for 2020. From small interactions to logos, everything is moving and this year we will encounter animations in all design fields. As brands try to stand out amongst the crowd, motion design is a simple and effective way to increase the reach of your campaign’s message.
Trend 2: Expanding on 3D depth and realism
3D renderings and realism will be one trend that will grow in popularity this new year. With the introduction of new efficient software and tools, 3D renderings have been changing and growing in popularity as they offer a more realistic image than 2D. We expect to see more 3D renderings to be combined with other realities, such as 2D objects and photos to help add context to a design and a depth of field.
Trend 3: Kinetic typography
Over the next 12 months, we’ll see an introduction to animated typography. This is where simple techniques are used to manipulate text to help copy remain in a viewers memory. We can also expect to see an increase of embellished typography and maxi type.
Trend 4: Optical perception art
This trend gives a viewer the impression of movement, hidden images, flashing, swelling or vibrating patterns in a static form. Optical perception art works are abstract and usually seen in black and white. If you’re looking to implement the idea of moving graphics in a printed form, this is the way to do it in 2020.
Trend 5: Discovering dark mode
For Android Q and iOS 13, dark mode will definitely be a growing trend for designers this year. With the big players who presented this update (Google and Android), we think many designers will soon be choosing to use dark mode for their applications or websites, so be prepared to see more dark mode in the coming year.
Trend 6: Bespoke fonts
In 2020, we’ll see custom typography become increasingly more present in design, especially in print. It’s become common with big brands due to the fairly high price tag in producing exclusive fonts, however designers can make smaller adjustment to an existing font to still create a unique result.
Trend 7: The colour blue
Pantone has released their widely anticipated Colour of the Year for 2020, Classic Blue. Following ‘thoughtful consideration and trend analysis’, Classic Blue has been selected as a way to instil calm, confidence, and connections through design. It represents “our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era”.
So there we have our top seven design trends for 2020. Think we’ve missed any that others should be aware about? Drop us a message on our Twitter or LinkedIn.
