Create an engaging online summer campaign to raise awareness of Park Resorts UK-wide and to stimulate bookings.
Our chosen tagline was ‘Big Summer, Tiny Prices’ which we combined with the image of a hand framing a photograph of the perfect summer moment. We reinforced the campaign with a Facebook-hosted competition which enabled holidaymakers to submit ‘photo stories’ of their favourite summer memories at Park Resorts to win a prize. This generated huge social media activity, raising the brand’s profile and establishing a successful formula for future campaigns.
- Park Resorts - Online Marketing Manager
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