Parking services for people on the move

View our case study on campaign design and delivery for NCP

Develop a series of campaigns encouraging Christmas shoppers to take up NCP’s seasonal parking incentives.

Services

Concept design
Online and offline campaign delivery
Customer incentive promotion
Email incentive campaign

What we did

NCP’s partnership with 20th Century Fox, enabled us to link our campaigns with some popular big screen stars, including The Chipmunks, Turbo the snail (usually voiced by Ryan Reynolds), and the colourful cast of Rio. From concept through to delivery – both online and at city and airport locations nationwide – we communicated the offer with plenty of festive fun.

We use clever and witty copywriting on print designs

Offline content design campaign delivery by Rawww

We designed eye-catching print advertising design for NCP campaign

We created a successful email incentive campaign

Result

“Rawww picked up the requirements of the brief capably, proposing new recommendations over and above what was initially outlined. A high-speed turnaround to meet deadlines was key to keeping our partner happy, along with adherence to asset usage guidelines. Rawww delivered this with great customer service and energy, even when the project required late notice deliverables.”

- Senior Brand Marketing Manager - NCP

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