May saw many brands seeking to stay relevant by bringing a more modern approach to their image and marketing strategy.
Join us as we take a closer look at a mix of our favourite and stand-out industry work launched this month in our latest Good Stuff Round-up…
Mind rebrands with a focus on social change
In May, mental health charity Mind revealed a rebrand that included a redrawing of the “iconic and truly loved” scribble logo.
The refreshed logo and image aims to make the brand push for social change and become a source of inspiration.
Established in 1946, Mind is among the oldest charities of its kind in the UK. The aim of the organisation is to provide advice and support to anyone experiencing a mental health problem.
A bespoke typeface has also been developed to make the logo appear thicker and more confident.
The rebrand is eye-catching and definitely takes a more modern approach, but we’re glad they’ve kept the scribble.
Twitter rivals Clubhouse by launching a new live audio feature called ‘Spaces’
Twitter released a new feature called ‘spaces’ in May which is being called their response to audio chat hit Clubhouse.
Spaces is for small and intimate conversations with just a few others, or for big discussions about what’s unfolding right now with thousands of listeners.
Twitter will soon roll out optional Spaces features, including scheduling, co-hosting and moderation.
The feature is available to users whose accounts have more than 600 followers and eventually some members may get paid to host Spaces.
It was only a matter of time before a rival to popular app Cubhouse was created and we’re interested to see if Twitter’s version gets the response it hopes for.
Three Lions crest receives a makeover for the FA
Another classic logo that received a refresh in May is the Football Association’s (FA) symbolic three lions.
The rebrand aims to represent all levels of the sport by unifying them with a symbol depicting a male lion, lioness and cub.
The lions represent youth teams, men’s teams and women’s teams respectively, but their size difference is also indicative of the different levels of competitive football, from grassroots to elite.
The project aims to showcase a modern, welcoming and forward facing brand. A lot of thought has certainly gone into the rebrand and we think it’s paid off.
IKEA’s ‘Change for Good’ campaign features Pixar’s WALL-E
IKEA’s latest campaign is calling on consumers to help save the planet by taking small steps to make their homes more environmentally friendly.
The ‘Change for Good’ campaign features a 60-second television ad showing a Wall-E style robot that failed to fight pollution.
With the underlying message being that small actions can make a big difference when it comes to caring for the planet, the campaign offers advice such as how to reduce emissions by eating plant-based meat alternatives and repurposing furniture to grow veg.
We like the approach that IKEA has taken and think the emotive style of the ad is effective in making audiences think about how they can be more sustainable.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from June.
Image sources: 1.) design.studio 2.) design.studio 3.) 9to5mac.com 4.) designweek.co.uk 5.) adsoftheworld.com
