Do you have a company page on LinkedIn? And if so, are you making the most of it?
A place for professionals
As a networking platform, LinkedIn is the online ‘go to’ place for business, but you may be surprised to discover that it’s been around even longer than Facebook, Instagram and Twitter – and it just keeps growing.
There are currently over 738 million members on LinkedIn, including 55 million businesses – and that means as a company you have access to so many network connections in the B2B market, as well as displaying who you are and what you offer.
In 2020, content creation on LinkedIn increased by 60%. Companies and individual LinkedIn members ramped up their LinkedIn posts to stay in touch with professional contacts and colleagues throughout the unprecedented year.
Brand presence
Having a company page on LinkedIn is a great way to build your brand presence online as it’s easy to use, simple to maintain and as a powerful network, can help with your Google rankings too. Your company page also offers a handy way to maintain your business contacts. Gone are the days of searching for business cards – just add contacts to your professional network and connect when you need to.
Start right
But first, let’s go back to basics when it comes to your company page on LinkedIn. Is it set up correctly with the right images and a well-written bio? By taking the time to optimise your business page, you’ll improve how you’re seen and who you attract.
Images counts
Begin by reviewing your profile image as it is the first thing people will see when they search for you and they’re six times more likely to click through to your page if you have one. Your banner is also important and when it comes to both of these visual enticements, it’s important to ensure you fit any images and banners you use to LinkedIn’s requirements.
About us
Your ‘About us’ section on your company LinkedIn page is so important too as this is the space where you can really sell who you are and what you offer. Keep it simple, with easy to read words and clearly defined information such as your vision, mission and values as well as your services. Your LinkedIn page will also have areas for you to add other necessary information such as your website, address and who to contact.
Keep it updated
Show people you’re a company who likes to connect by sticking to a regular posting schedule. Mix it up too – don’t just post news on your company, add articles, presentations, videos and anything else that works well with your company branding. By sharing interesting content that attracts people, you’re showing that you’re not only keeping ahead when it comes to news and content that matters in relation to your brand, but that connection is important too. You’ll soon begin to notice a lift in engagement with your content.
In 2020, content creation on LinkedIn increased by 60%. Companies and individual LinkedIn members ramped up their LinkedIn posts to stay in touch with professional contacts and colleagues throughout the unprecedented year.
You can also use your company page on LinkedIn to recruit employees and even build your own career page.
SEO…
It’s not just websites that need search engine optimisation; your company page on LinkedIn does too. That way, you can really maximise your chances of being found – not only by members using LinkedIn, but via search engines and people searching the web.
LinkedIn is distinct from other social platforms on the web due to its professional nature, which creates a sense of trust and credibility for your Page.
The best way to optimise your company page on LinkedIn is to identify and use strong keywords, as these are what users will type in when searching online for a company such as yours.
Ready to get started but need a little help? We can help you put a marketing strategy in place to boost your online presence, including identifying the best keywords for your business. Get in touch, or take a look at how we’ve worked with our clients.
