Over the past few weeks, we have been sharing key industry insight to propel your hotel’s marketing strategy forward during this unsettling time.
Next up; the simple and easy steps you can take to ensure your website is working hard enough to secure booking success.
Re-evaluate your website
Now is the perfect time to re-evaluate your website and ask yourself: are you attracting and retaining customers?
A successful content marketing strategy/social media campaign results in an increase in your hotel’s website traffic, but to do so, you need to understand customer expectations and demands.
Did you know that 25% of visitors claim they’ll leave a website that takes more than 4 seconds to load, and nearly 50% will lose interest if it takes more than 10 seconds?
Having an optimised, easily loaded, effortlessly navigated, responsive website that encourages and results in direct bookings is crucial to your business.
Attract, retain and convert your audience
If you have, or are reopening your hotel business within the current government guidelines and COVID restrictions, there’s so much you can do to firstly attract your audience, retain them whilst they’re on your website, and convert that interest into real bookings. Strategies include making sure you create content that is:
- Fresh – adding in up to date / news relevant blogs and news feeds alongside your current content (that can also be redefined)
- SEO strong, searchable content to help increase that initial, crucial traffic
- Relevant to search queries / keywords so users easily find you online
- Measurable using tools such as Google Analytics
Other features, such as an easy to use online booking system and adding in ‘live chat’ are also easy to adopt features that can make a huge difference to booking success.
In our latest whitepaper, ‘Ensuring your website is working hard enough to secure bookings’ we explore and answer how to secure booking success in simple, yet quantifiable ways.
Download our free whitepaper today and find the inspiration and insight you need to ensure your website is working for your hotel business and resulting in consistent, successful bookings.
