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Social media strategy

Your social media presence can be a powerful way to build a relationship with your audience. Like any human relationship though, it needs nurturing, adjusting and regular reinvigorating. A carefully researched social media strategy will help retain existing followers and attract new ones. By creating a social media strategy it will enable you to:

• Focus your effort on the most productive channels
• Enhance impact and sharing through unique creative ideas
• Integrate your social media output with your campaigns
• Achieve greater standout from your competitors
• Engage more positively with your readers
• Reach new audiences through social advertising

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