After a strange and dare we say it ‘unprecedented’ year, we’re all looking ahead to 2021 and (hopefully) some light at the end of the tunnel.
With a new year upon us, it’s also a chance to consider what this will hold for graphic design. To help you navigate the next 12 months, we’ve outlined the top five 2021 graphic design trends we think you should know about.
Trend 1: Playfulness
Image source: www.typemag.org
At Rawww, we feel there’s always room for playfulness in design and even more so after a gloomy 2020.
When many businesses follow a very UX process online, adding a touch of playfulness brings brands to life and engages with users. We’re predicting a lot of positivity, playfulness, colour and vibrancy in designs next year.
Who doesn’t want to see some uplifting design right now?
Trend 2: Retro vibes
Image source: www.creativeboom.com
After recent events, it’s no surprise most of us are looking back on the past with fondness. This nostalgia is having a huge impact on design and we’re noticing the return of retro type and use of bold colours.
Interweaving retro vibes into your design for 2021 will have the comforting ability to transport audiences back in time and with the right font, you can add texture, depth and heritage to your brand.
Trend 3: Dynamic animation
Image source: www.designweek.co.uk
Following on from the trend of playfulness, we believe there’s always space for animation to help bring a smile to people’s faces.
From 3D and kinetic typography to characterful illustrations, next year brands will continue to realise the influence of dynamic design. As we enter a year where we hope to say hello to a vaccine and goodbye to Trump, expect to see colourful, quirky animations used in design to bring it to life.
Trend 4: Sustainable design
Image source: www.creativeboom.com
Design should create impact, not cause an impact on the planet.
More and more, we are getting customers to consider sustainability in packaging design and materials used, to ensure they do their bit for the environment.
After many of us spent more time than ever before outside this year finding our green fingers, we’ve enjoyed a growing relationship with our environment. Many consumers are now much more aware of the benefits of a greener world and are looking to brands to effectively respond to climate change and sustainability in their packaging design.
Trend 5: Ultimate Gray and Illuminating Yellow
Image source: www.pantone.com
Keeping up with traditions, Pantone has announced its colour(s) of the year for 2021. Introducing Ultimate Grey and Illuminating – two independent colours that “highlight how different elements come together to support one another”.
The colour combinations represent our collected need to feel resilience and a hope that everything is going to get brighter. Keep your eyes peeled for these two colours featuring heavily in designs next year.
And that’s our top five graphic design trends for 2021 in a nutshell. If you’d like a hand cracking any of these trends for your brand next year, drop us a message.
