International charity WaterAid needed a hand in designing their new digital brand guidelines to help bring consistency to their online marketing.
WaterAid aims to transform lives by providing families around the world with fresh, clean water. They asked for our support in designing digital brand guidelines that could help their internal teams grow their digital profile and ensure consistency across national and international digital channels.
To ensure that their online presence reflected the great work WaterAid do, it was important the guidelines were both easy to understand and also engaging. The charity’s new digital branding guide is used by both in-house marketers and external agencies. We also provided support to WaterAid’s marketing team with designing components of their website.
Rawww successfully delivered digital brand guidelines covering all online material, equipping the WaterAid digital team with the guidance they needed for consistent digital marketing, including website components, online display, email marketing and digital screen displays. This has been essential for WaterAid to continue to raise online awareness and grow their digital profile.
- Digital marketing manager, WaterAid