20%
increase in training course conversions
120%
increase in website users
25%
increase in website engagement
The journey of how Majenta PLM merged with Cutting Edge in a new rebrand to become OnePLM, offering customers a smooth refreshed online experience.
OnePLM was formed by the merger of two Siemens software specialist companies: Majenta PLM and Cutting Edge. Now with a combined team experience of 25 years, OnePLM supplies Siemens digital industry software and services for people who design and create.
To ensure the digital merger went as smoothly as possible and that all the digital changes were informed, we created a brand migration strategy for OnePLM. This strategy followed us analysing both Cutting Edge and Majenta PLM’s previous websites and Google Ad accounts, before choosing the higher performing website to use for OnePLM.
The team at OnePLM also required our help with taking the brand direction forward. Working alongside OnePLM, we adapted the new brand to work online with a website refresh. This included Rawww supporting with content migration to the new website, to ensure the brand was consistent across all pages. We also revised all colouring, fonts and some of the layout designs to help make the call-to-actions stand out more.
We provided OnePLM with an updated SEO strategy following extensive keyword research, that they could implement on the new website. We also formed a Google Ads migration strategy and worked to realign all previous Google Ads for both Cutting Edge and Majenta PLM to now be suitable for the new OnePLM brand.
- OnePLM Marketing Manager
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