With the majority of us now WFH during lockdown, what creative campaigns, projects and rebrands have inspired us during this strange month? We take a closer look in our April 2020 Good Stuff Round-up…
We’ve loved seeing how designers are getting creative during lockdown to circulate helpful advice on the coronavirus outbreak. Creatives (including Rawww – give our Instagram a follow!) have been grabbing their pens, paintbrushes and digital styluses to share online to help raise awareness about stopping the spread of the virus.
Monzo Business banking on rebrand to build trust
Monzo business is the newest edition to the digital bank Monzo’s portfolio. The new identity for Monzo Business aims for “trust and reassurance” through “visual stories” inspired by aspects of Monzo’s original identity.
The visual stories are based around real customers’ testimonies and use an ‘adaptable thread device’ in the brands ‘hot coral’ colour that ‘extends and grows, forming illustrations that communicate something about each customer’s business’. We think the time spent researching and recruiting real customer stories has worked well in building trust in the new business.
Shoreditch style rebrand for London Shuffle Club
The UK’s first shuffle destination – combining an outdoor shuffleboard terrace, cocktail bar and handmade pizza outlets – has received a rebrand to match its hipster Shoreditch surroundings.
The new identity oozes laid-back, happy hour vibes whilst the unifying colour palette ties the new various brand assets together. The aspirational photography used also helps capture the brand personality and the ‘cool’ experience customers can expect to enjoy on a visit.
A passionate rebrand for Blood Cancer UK
The charity Bloodwise launched a new brand identity in April including a change of name to Blood Cancer UK. The charity supports those affected by blood cancer – including patients’ families, friends and carers – as well as funding into cancer research.
The new branding is based around the theme of ‘Because’, basing language and campaign concepts around the charity’s cause – to beat blood cancer. This is also seen in the new logo design, using the letter ‘b’ from ‘Because’ to represent a love heart, expressing the passion behind the charity. With an updated tone of voice, the brand is now better positioned to be portrayed as caring and stir more of an emotional response in donors.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from May.
*Image sources: 1. https://bit.ly/3c5NQjb 2. https://bit.ly/3d5F4l7 3. https://bit.ly/3d5rxde 4. https://bit.ly/2VTmM0Q
